Search Engine Optimization

Install Google Analytics

Google Analytics provides us with a very robust tool for monitoring our site traffic and plays a useful role in search engine optimization. If your non-profit has an existing Google Analytics account then be sure to add that to the site. If they don’t, create one and assist them with setting up their own Google […]

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Register your site with Google Webmasters

Google Webmasters gives you access to various diagnostic tools and let’s you submit an xml sitemap to Google. This helps them index your site more efficiently. The service will also notify you when problems arise. As Webmasters accounts are not shared, you should set this up under an account managed by a representative from your […]

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WordPress SEO Plugin by Yoast

WordPress makes it pretty easy to optimize your site for search. This plug-in gives you even more control. With the WordPress SEO Plugin you can create default settings for page titles and descriptions and customize them on a per page basis.

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